Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 M.A Mass Communication and Journalism S.M.UAssignments SPRING(ruary -)\JMfall09 - Question Paper

MJ1603 – EVENT MANAGEMENT AND REPORTING


Guidelines:
learn the ques. provided beneath and ans the identical


Set I (60 Marks)

1. Prepare a power point presentation on the key elements of an event? ( 15 Marks)
2. Explain Event Interaction? (5 Marks)
3. Analyze any 1 promotional event of option in your locality. (10 Marks)
4. Discuss segmentation and target marketing for events (5 Marks)
5. Explain the role events in brand image building. (5 Marks)
6. Explain how can an event be used as a tool for marketing? (5 Marks)
7. Explain the process of valuation of an event. (5 Marks)
8. Describe various activities related to organizing of an event. (10Marks)


Set II (60 Marks)


1. Prepare an Event Promotional Proposal for a) Traffic awareness among school students in your locality b) promotion of any cosmetic cream among college students ( 20 marks)
2. Prepare a power point presentation of an kinds of events ( 15 marks)
3. Write notes on the subsequent a) Formative valuation b) Concept Research.( 10 Marks)
4. Discuss the concept of event designing ( five marks)
5. Write notes on the subsequent a) Cost summary sheet b) Company profile. (10 Marks)

Earning:   Approval pending.